Broadcast deal extends promotion’s global reach

Johannesburg (South Africa) – EFC AFRICA crosses the Atlantic and gives millions of viewers across North America the chance to watch the best of African MMA, live, from their living room tonight! FIGHT NOW TV, America’s only 24-hour combat sports and entertainment channel, has signed a broadcast deal with EFC AFRICA, Africa’s premier MMA organization, which will see EFC AFRICA content live across the USA, Canada and the Bahamas, starting with EFC AFRICA 15.

FIGHT NOW TV has acquired live broadcasting rights to all 2012-2013 EFC AFRICA mixed martial arts events, starting with EFC AFRICA 15, tonight at Carnival City, Johannesburg from 5:40pm (CAT).

“MMA is exploding around the world and EFC AFRICA is a prime example of the global reach this sport is achieving,” said Mike Garrow, GM and co-founder of FIGHT NOW TV. “This deal with EFC AFRICA further demonstrates our ongoing commitment to delivering diversified top-notch live programming from all corners of the globe to our viewers. We are very excited to be the home for all EFC AFRICA live events and we are confident viewers will truly enjoy the action EFC delivers.”

In addition to the live EFC AFRICA events throughout all of 2013, FIGHT NOW TV will also showcase past EFC AFRICA events on the channel.

“As a world leader in martial arts programming, FIGHT NOW TV is the perfect platform for EFC AFRICA,” says EFC AFRICA president Cairo Howarth. “We are excited to be working with FIGHT NOW TV and bringing the best in African MMA to the North American market.”

This deal comes just three weeks after signing a European TV broadcast deal with EUROSPORT, multiplying the rapidly expanding TV reach of Africa’s premier MMA promotion.

For more information on FIGHT NOW TV, please visit www.fightnow.com