Johannesburg (South Africa) – EFC AFRICA, the extreme fighting championship, has concluded a major broadcast deal with Fight Network, Canada’s premier TV channel dedicated to complete coverage of combat sports.
Starting with EFC AFRICA 08, the first EFC AFRICA event to have three title fights in one night, Africa’s premium MMA content will soon be available in 1 million homes throughout Canada. The multiyear broadcast deal will see top fights from past and future EFC AFRICA events shown on Fight Network, a world leader in combat sports TV.
According to Fight Network Programming Manager, Ariel Shnerer, EFC AFRICA’s adrenaline-pumping action is exactly the content that Fight Network fans crave. “As the world’s fastest growing sport, mixed martial arts is a staple on Fight Network with promotions from all over the world, including Asia, Europe and South America. As the biggest organization on the continent of Africa, EFC AFRICA is a perfect fit for Fight Network’s extended slate of international mixed martial arts properties and Fight Network fans should appreciate all the action!”
According to EFC AFRICA President, Cairo Howarth, EFC AFRICA is extremely excited about working with the premium channel. “Canada is a huge MMA market and we look forward to showcasing Africa’s best athletes and match-ups on Fight Network.”
Mark Benmore, Vice President Sales, Content Television and Digital who concluded the deal said, “With this significant deal EFC Africa continues from strength to strength, building its reputation and awareness as a global brand. Mixed martial arts is hugely popular throughout the world with an ever-growing fanbase and we’re delighted to see another broadcaster acquiring content which will excite, engage and resonate with their local audience.”
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