Johannesburg (South Africa) – GNC and EFC AFRICA have entered into a partnership that sees the largest global speciality health and wellness retailer, General Nutrition Corporation (GNC), sign on as the Official Supplement to Africa’s biggest Mixed Martial Arts organisation.

“GNC are a world leading, progressive supplement brand,” said EFC AFRICA president Cairo Howarth. “With their 80 years of experience and massive emphasis on health and well-being in their products, we’re extremely proud to announce our partnership with them.”

The partnership between EFC AFRICA and GNC (available in selected Clicks stores across South Africa) spans 2014. In this time GNC will be featured prominently on all EFC AFRICA platforms, with pride of place in the Hexagon as well as being the exclusive supplement brand at EFC AFRICA live events.

“South Africans deserve to have access to quality products, and as the leading retailer of health and beauty products in South Africa it is the Clicks Group’s vision to bring cutting-edge products and premium brands to South African consumers,” says Sean Kristafor, General Manager of GNC South Africa. “With their household name and gifted, committed athletes, EFC AFRICA is the perfect partner for us to achieve this.”

With 200 scientific minds powering the research and innovation behind their products, GNC sets the standard in the global nutritional supplement industry. Offering a wide range of vitamins, mineral supplements, herbal supplements, sports nutrition and slimming products, GNC’s products address the needs of modern consumers who want to improve their quality of life and who place a major focus on their personal health and preventative self-care.

In addition to the care and research that goes into developing new products and discovering new ingredients, GNC leads the market in demanding the truth in supplement labelling – with all ingredients clearly listed – as well as ensuring ingredient safety for consumers. Each GNC product undergoes up to 150 manufacturing and quality checks to guarantee that it is not only safe, but also potent and able to deliver optimal benefits.

GNC is committed to providing quality sports nutrition products that are free of banned substances and that adhere to the strict guidelines set out by the World Anti-Doping Agency – making their products the perfect option for professional sports people.

GNC’s range of vitamins, sports nutrition and weight loss products will be available at selected Clicks stores nationwide from 25 February 2014. Four GNC concept stores are set to open through the course of this year.

For more information or to locate your nearest Clicks store contact 0860-254-257, or visit the GNC website at www.gnc.co.za.

EFC AFRICA 27, presented by BetXchange.com, takes place on Thursday 27 February 2014 at the Big Top Arena, Carnival City, Johannesburg. Tickets on sale now at computicket.com. Stream the entire event, live and in HD, from efcafrica.tv.

Broadcast information and full fight card available at efcafrica.com