Johannesburg, South Africa – MMA is taking center stage this Friday night as EFC is contending as a finalist for the Sport Industry Awards ‘Sport Brand of the Year’ title, and in addition, EFC partner, Restonic Mattresses, is a finalist for ‘Best Sponsorship of an Event’.


“It’s an honor to be nominated for this prestigious award,” stated Dale Harley, Marketing Manager Restonic.


EFC has twice previously won Sport Brand of the Year, and this is the sixth year that EFC has been nominated as a finalist.


“We really take pride in creating the best possible sport entertainment, and are so fortunate to be working with awesome partners to showcase EFC to our growing audience, and being recognised for that is fantastic!” stated Cairo Howarth, EFC President.


Notably, Cairo Howarth has also been included on the shortlist for ‘Sports Personality of the Year’. See all the categories and nominations here: http://www.sportindustry.co.za/events/awards/2018/shortlist


The Awards, celebrating moments of #BreakingtheMould and excellence, takes place this Friday at the Sandton Convention Centre.