Johannesburg, South Africa – EFC, Africa’s premier mixed martial arts organisation, today announced a new, multi-event partnership with Spartacus Gin, the spirit of freedom. Under the terms of the agreement, Spartacus becomes EFC’s first-ever ‘Official Gin’ partner. In return, Spartacus will have a branded presence next to the EFC Hexagon at all EFC events, including this Saturday’s EFC 85 Jacobs vs Chipfumbu. “We are excited to partner with Spartacus, a premium quality gin and brand,” stated EFC President, Cairo Howarth. “The Spartacus ‘spirit’ and brand match perfectly with EFC and the sport of MMA around the world, and we look forward to introducing EFC supporters to this fantastic gin.” “Spartacus Gin is pleased and proud to be partnering with Cairo Howarth and the superb EFC organisation,” said Spartacus Gin head of marketing, Jono Shubitz. “These are hugely exciting times for our brand and for EFC – we’re certainly ready to take on the world with them.”
Additional partnership activations will include the integration of Spartacus promotion throughout EFC’s broadcasts, as well as exclusive pouring rights and activations at live events, promotion on EFC’s digital platforms, and other engagement opportunities. Through EFC’s TV programming distribution, Spartacus’ brand exposure has the potential to reach 600 million TV households in more than 120 countries and territories in multiple languages.
EFC 85 Jacobs vs Chipfumbu, is presented by Restonic, and takes place on Saturday 8 May 2021. Broadcast and investment information at www.efcworldwide.com.