BLK & EFC ANNOUNCE LANDMARK LONGTERM APPAREL PARTNERSHIP
AFRICAN MMA TO GO #BEYONDLIMITSKNOWN
Johannesburg, South Africa; July 2021:
BLK Sport and EFC have joined forces in a landmark partnership agreement that will see the global sports brand become the official apparel provider to Africa’s leading mixed martial arts organization.
Under the agreement, BLK will provide an exclusive range of fight kits and EFC-branded fan gear, developed in conjunction with the EFC team.
Commenting on the partnership, EFC President Cairo Howarth stated: “This is an awesome partnership for all stakeholders. BLK is a leading global brand with top quality technical and lifestyle apparel, and we look forward to seeing the EFC athletes and supporters kitted out in the new BLK x EFC range.”
“We are very excited to welcome EFC to the BLK stable”, says Byron Mulholland, director at BLK South Africa.
“BLK is driven by the concept of limitless potential – that real innovation is only achieved by operating outside the boundaries of everything that has gone before. While our stronghold has typically been in field sports, we are excited by the doors this partnership will open for ourselves, EFC and MMA fans across the continent. We look forward to working with EFC and building a legacy for African mixed martial arts that goes Beyond Limits Known.”
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