Johannesburg, South Africa – The most exciting sport in Africa has teamed-up with the continent’s most refreshing beer, with the action in the Hexagon set to be matched by the boldest of beers as EFC is proud to announce a partnership with Rhino Beer.

A year of kick-ass action begins in dramatic style with the Welterweight title being contested between Luke Michael and Pupanga Tresor, and then continues every month featuring some of the greatest combat athletes competing in the world today. As a premium strength beer with a crisp malty punch, Rhino Beer is the perfect choice as EFC’s Official Beer for a year of incredible growth opportunities for both brands.

“We’re delighted to welcome Rhino Beer as the first official beer of the EFC,” stated Cairo Howarth, EFC President. “Rhino Beer is already leaving other beverages behind with a fresh new approach, very much like the EFC is a leading innovator not just in African sports, but in the world today.”

The partnership will span all EFC events and all other EFC content produced in 2022. Rhino Beer is set to feature prominently across all EFC platforms, including pride of place in the Hexagon at live event arenas.

“Rhino Beer is proud to be a part of EFC, as we believe the EFC fans will enjoy the unique premium strength of our brewing process” stated Steven Fernandes, Marketing Manager. “Very much like the incredible action inside the Hex, Rhino Beer is here to prove it’s a champion amongst beers with a knockout taste.”


About Rhino Beer

Not all Beers stand equal. Rhino Premium Strength Beer replays the tradition of the true South African beer. Slow brewed with extra barley malt and a premium blend of hops gives Rhino Beer its unique crisp refreshment. Rhino Beer is richer, fuller flavoured and more rewarding. It is brewed to be Bold.
Extra Bold, Premium Strength.
Available in 340ml / 660ml bottles (NRB) and 500ml Cans.