Johannesburg, South Africa – The EFC is excited to share the news of a massive new 5-year partnership with Mobile Streams plc (MOS), the AIM quoted mobile content and data intelligence company, who now become the exclusive provider of non-fungible tokens (NFT) for Africa’s most-watched sports and entertainment entity. 

MOS will produce a large range of NFTs for EFC, helping to engage and reward fans as well as reaching new ones. They will be sold via a primary marketplace on HeroesNFTclub that MOS is creating exclusively for the EFC and will also be accessed via other digital touch points, such as the EFC website and social media accounts. Additionally, EFC’s NFTs will be sold via MOS’s telco contracts globally, its LiveScores sites and Apps and the MOSMetaverse website which will be marketed across the world to fans as part of a strategy to increase the reach and strength of both brands across different vertical sporting revenue streams. 

Mark Epstein, CEO Mobile Streams plc – “We are delighted to have signed this contract. The EFC provides Mobile Streams with a globally relevant, exclusive and unique sports partnership opportunity. We can’t wait to get started.”

Cairo Howarth, President EFC –  ”We are delighted to be signing with Mobile Streams for our NFT’s. We think the partnership has huge potential. Not only to deliver significant revenue but also to produce a new generation of digital merchandise that drives engagement, participation and rewards fans. We look forward to a long and successful partnership.”

Non-Fungible Tokens (“NFTs”) are digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded. In effect the Company’s products are digital merchandise. An example would be a sports trading card – NFTs produced under this contract are one-of-a-kind trading cards. If you traded it for a different card, you’d have something completely different. The global NFT market is expected to reach $122 billion in size by 2028, with more than $17 billion in sales in

2021 and $35 Billion expected to be generated this year. The fastest growing sector within this space is the sports NFT market and the Company believes this contract win further demonstrates that the business is now very well positioned within this sector.

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