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Everlast Leads The Way

Latest range available to fans at EFC AFRICA 18

01 March 2013

Johannesburg (South Africa) - Fans have the chance to get the latest Everlast clothing and gear at EFC AFRICA 18 tonight!

One of EFC AFRICA’s title partners, Everlast is focused on reinforcing its prominence within MMA and boxing while looking to further expand its presence beyond traditional fight boundaries. “The reality is that whether you’re a professional athlete, avid gym member or a stay-at-home mom, fight sports training is relevant to anyone searching for a great, full-body workout,” says Neil Morton, CEO of Everlast Worldwide.

Everlast’s newly launched casual and performance clothing - including the latest in training gear, casual track tops and pants, accessories and more - are an excellent vehicle for Everlast to inspire a new group of users, further encouraging fight sports training to be adopted into anyone’s workout routine.

“Our goal is to capture the passion, sacrifice and dedication required of anyone preparing for a fight,” says Meredith Harris, Director of Marketing. “Whether that battle takes place in the ring, office or playground, everyone fights for something.” “We wanted to pay homage to the moment when that preparation translates into action,” she continues. “It’s our hope that through this range more people will look to fight sports as an outlet to help them physically and mentally prepare for the battles they face each day.”

Visit the Everlast stand tonight at EFC AFRICA 18, Carnival City, 1 March, for the opportunity to get your hands on the best MMA, boxing and lifestyle clothing and gear.


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