Record Breaking Viewership Expected For Upcoming Title Fights

Over 1.4 Million South Africans watched The Last Event Live

Johannesburg (South Africa) – With the year’s most anticipated title fights next week Friday, EFC AFRICA 17 is expecting to draw the biggest TV ratings to date. The live TV broadcast features two eagerly awaited title fights – Jeremy Smith vs. Darren Daniel, and Costa Ioannou vs. Leon Mynhardt – in what has been called “the most epic fight card in EFC AFRICA history.”

“From the unprecedented hype surrounding the EFC AFRICA 17 fight card, we expect next week to be a record breaking event, with the highest TV ratings in African MMA history,” says EFC AFRICA president Cairo Howarth.

The South African TV audience that tuned in to e.tv to watch EFC AFRICA 16, Potts vs. Mikixi, live on 19 October, peaked at over 1,4 million fans. These impressive South African TV ratings, far higher than any other combat sport including boxing, are only a fraction of the total number of viewers that watched live on TV, as the event was also broadcast across the continent and the world on eight different TV networks.

Through its worldwide TV broadcast partners, EFC AFRICA content is now broadcast in well over 100 countries, making it one of the most watched African sporting properties.

Millions of MMA fans around the world, spanning from the U.S. to Malaysia, watched Michiel Opperman claim the welterweight title, and champions Demarte Pena and Ruan Potts continue their undefeated streaks.

“Africa loves MMA! It is a fact, EFC AFRICA has proved it,” says Howarth. “Plus MMA fans around the world are loving the EFC AFRICA fights, athletes and production, and as our broadcast reach expands into new territories, more and more people are getting caught up in the African MMA explosion.”

EFC AFRICA 17, presented by MusclePharm, takes place at the Carnival City Big Top Arena on 23 November. Tickets on sale at Computicket www.computicket.com and tickets for the live broadcast to Nu Metro Cinemas available at www.numetro.com.