Pit Bull & EFC Partner Up

Johannesburg (South Africa) – Pit Bull Energy Drinks and EFC AFRICA have entered into a partnership that sees the market’s newest and freshest energy product sign on as the Official Energy Drink to Africa’s biggest Mixed Martial Arts organisation.

“Pit Bull Energy Drinks are making huge waves globally,” said EFC AFRICA president Cairo Howarth. “They’re big on innovation which is very exciting for us. We’re looking forward to introducing this quality product to our fans.”

The partnership spans a period of two years, in which time Pit Bull Energy Drinks will be featured prominently on all EFC AFRICA platforms, with pride of place in the Hexagon as well as being the exclusive Energy Drink at EFC AFRICA live events.

“Pit Bull Energy Drinks, already a brand in the U.S., were looking for the perfect outlet to create high impact brand recognition internationally. I believe we have found this in partnering with EFC AFRICA,” said Jason Bezuidenhout, Sales and Marketing Executive of Pit Bull Energy Drinks.

“Pit Bull Energy Drinks has huge value to offer the fans. Outside of just being a great tasting drink there are other products that we are going to introduce along the way. I see great things for this partnership in the future,” said Fayyaz Moosa, CEO of AFFA Holdings.

Pit Bull Energy Drinks already sponsor three EFC AFRICA athletes; bantamweight title contender Nkazimulo Zulu, Brendon Katz and Vandam Mbuyi.

Visit the Pit Bull Energy Drink website for up to date product information.

EFC AFRICA 27, presented by MusclePharm, takes place on Thursday 27 February 2014 at the Big Top Arena, Carnival City, Johannesburg. Tickets on sale now at computicket.com. Stream the entire event, live and in HD, from efcafrica.tv.

Broadcast information and full fight card available at efcafrica.com