EFC® signs energy drink partnership with bear.CLAW™

Johannesburg, South Africa – After years of research to create the best energy drink in the world, boasting 100% all natural caffeine, bear.CLAW™ makes its worldwide launch at EFC 40, becoming the official energy drink of the EFC®.

“We are really excited to have this great product and brand on board as a partner,” stated EFC President Cairo Howarth. “The bear.CLAW™ team are passionate about MMA and have a lot of brilliant things planned for fans.”

The partnership will span almost two years in which time bear.CLAW™ will feature prominently on all EFC platforms, with pride of place in the Hexagon as well as being the exclusive energy drink at EFC live events.

“At BOS International SA, we pride ourselves on service excellence and our commitment to providing our consumer with nothing less than the best products,” stated BOS International SA CEO Arno Boshoff. He continued, “bear.CLAW™ is just that, it’s innovative, badass and is proudly South African. The unique partnership between EFC and bear.CLAW™ will ignite a powerful energy worldwide and will awaken the inner grizzly inside all of our EFC fans. We are privileged to be associated with the EFC and look forward to ‘Releasing our Inner Grizzly’ onto the EFC stage.”

Visit the bear.CLAW™ website for up to date product information.

EFC 40: Bagattin vs. du Plessis, presented by, and takes place at Carnival City, Johannesburg, on Saturday 6 June 2015. Tickets on sale at Book your cinema ticket to all fights live and in state of the art digital projection at

About bear.CLAW™ 

A force of primal power, bear.CLAW™ Original is the energy drink for those for whom merely surviving the race is not an option. Ambition and badass, there is no room for the second best – the win is everything. Available in a powerful 275ml.

bear.CLAW™ Original’s unique formulation of organic guarana, ginseng, taurine, vitamins, and natural caffeine offers a drink that unleashes the competitive edge, pushes through to the end, and releases the inner grizzly.